Reaching South Carolina’s Growing Hispanic Population – Why Spanish Radio is Key for Business Success

by Randy Hinger | Nov 11, 2024 | Hispanic Marketing

Reaching South Carolina’s Growing Hispanic Population: Why Spanish Radio is Key for Business Success Introduction: The Changing Demographics of South Carolina In recent years, South Carolina has experienced a significant increase in its Hispanic population. According...

Hispanic Population Growth in Nashville and the Importance of Spanish Radio Marketing

by Randy Hinger | Nov 7, 2024 | Hispanic Marketing

Hispanic Population Growth in Nashville Over the past few decades, the Nashville metropolitan area has experienced significant demographic shifts, notably a substantial increase in the Hispanic population. This growth presents a unique opportunity for businesses to...

Tips for Marketing to Hispanic Consumers During the Holidays

by Randy Hinger | Nov 4, 2024 | Uncategorized

The holiday season presents a unique opportunity for businesses to connect with Hispanic consumers, a demographic that significantly influences the U.S. economy. To effectively engage this audience, it’s essential to understand their cultural nuances,...

How Businesses Can Embrace and Benefit from Día de los Muertos Celebrations

by Randy Hinger | Oct 31, 2024 | Hispanic Marketing

Introduction: Understanding Día de los Muertos Día de los Muertos, or Day of the Dead, is a colorful, heartfelt Mexican holiday celebrated annually on November 1st and 2nd to honor loved ones who have passed. More than a day of mourning, it’s a joyous celebration of...

Radio’s Unmatched Reach – Why AM/FM Radio is Still the #1 Mass Media

by Randy Hinger | Oct 28, 2024 | Hispanic Marketing

AM/FM radio maintains its status as America’s #1 ad-supported media platform, reaching 91% of all U.S. adults every month. This reach surpasses other major platforms, including TV and smartphones. The Nielsen Audio Today 2023 report highlights that radio’s...