La Jefa 99.3 is the first and only Spanish-language FM station in Memphis, TN for the Midwest. The most bossy, the one that is here to stay, the one that conquers you, makes you fall in love and has fun … La Jefa 99.3 FM – 1180 AM

La Jefa 99.3FM Memphis Tennessee ADVERTISE WITH US 

Best OPTION in radio with more variety in regional mexican music and latin hits of the moment.

The Fastest Hispanic Population Growth in the U.S. Is Happening in Emerging Markets Like Memphis.

Total Hispanic population in Tennessee

Billion Revenue Boost


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Reach The  Hispanic Market

Are You Missing Out On The Growing Hispanic Market?

In 2019, the U.S. Hispanic population reached 59.9 million, representing a 1.2 million increase from the previous year.  This growth has fueled the buying power of the U.S. Hispanic market which boasts $1.7 trillion, a number that’s projected to rise.  Beyond these great statistics, it’s also critical to note that the characteristics of the Hispanic market have also evolved, and businesses that not only heed but effectively act upon these trends will have the most success at connecting with this growing market.

A significant factor that is re-shaping the Hispanic market is the fact that the Hispanic population is getting younger.  The median age of this population is 28 years.  Hispanic consumers are now the youngest ethnic group in America and the younger age groups of Hispanics are becoming more diverse than older Americans.

Let’s make sure you do not miss out on $1.7 trillion of U.S Hispanic buying power.  We’ll help you get started by exploring the trends of the growing Hispanic market and how you can capitalize on them as a consumer brand.

Purchasing Trends In The Hispanic Community and How Some Brands are Acting Upon them.  

Not all markets are created equal and nowhere is this as evident as in the Hispanic community. The types of products they purchase, their buying behavior and the amount of money they spend are uniquely worth mentioning.

Hispanics are spending at a faster rate than non-Hispanics. In 2018, Hispanic spending increased by 1.8% from the previous year, in comparison with a 1.3% increase from non-Hispanics. When tracking sales performance in 37 markets, Hispanic consumers’ sales growth was found to be equal to or stronger than non-Hispanic consumers’ sales in 76% of these markets.

On Air | Digital Marketing 



We're here to find that unique insight that bridges the gap and creates loyal customers. 

Media Buying

This is where creative meets a highly calculated plan.  Through research and strategy, we curate the most effective media outlets to expand your customer base.  

Strategy / Planning

Great campaigns don't happen by change. They begin with a fine mixture of cultural insights and intensive market research.  


From App development to Search Engine Marketing, Web banners to Social Media, we stay on top of the new way to make your brand stand out.  Target specific consumers, optimize and improve ads based on real time analytics.  

Translations / Adaptations

We create, or transcreate, General  and hispanic Market campaigns that resonate with your desired consumer on a cultural and emotional level.  


Whether you want a radio spot, web video, social media, or all of the above, our in-house production team has everything to bring it to life, with a quick turnaround. 

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3955 Nolensville Pike
Nashville TN 37211.


La Jefa 99.3FM Memphis Tennessee | Thomas J. McSweeney | Founder / CEO
 615 709.3150