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  • Hispanic Marketing Blog
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Best Practices for Marketing to Hispanic Consumers

by Randy Hinger | Oct 21, 2024 | Hispanic Marketing

It is important to keep in mind the best practices for marketing to Hispanic consumers when you are planning your campaigns. Hispanic consumers represent a growing and influential demographic in the United States. According to the U.S. Census Bureau, the Hispanic...

Creating Effective Marketing Plans for the Holiday Seasons

by Randy Hinger | Oct 17, 2024 | Hispanic Marketing

Creating Effective Marketing Plans for the Holiday Seasons The holiday season is one of the most important times of the year for businesses, with shoppers eager to find deals and make purchases for gifts, celebrations, and events. To capitalize on the season’s...

The Importance of Radio in Building Trust Among Hispanic Adults

by Randy Hinger | Oct 11, 2024 | Hispanic Marketing

Radio has long held a special place in the hearts of many communities, and its role among Hispanic adults in the United States is particularly significant. In an age dominated by digital media, radio continues to be a trusted source of information, entertainment, and...

Exploring the Día de los Muertos – A Celebration of Life, Death, and Culture

by Randy Hinger | Oct 10, 2024 | Hispanic Marketing

Día de los Muertos, or Day of the Dead, is one of the most unique and culturally significant holidays celebrated across Latin America. It stands out for its vibrant customs, deep familial roots, and heartfelt connection to both life and death. Often misunderstood as a...

The Power of Hispanic Media Reach: How AM/FM Radio Outshines TV

by Randy Hinger | Oct 7, 2024 | Hispanic Marketing

Hispanic media has become an essential tool for brands to connect with one of the fastest-growing demographics in the U.S. With over 62 million Hispanics in the U.S., understanding how to effectively reach this audience is crucial for advertisers. Traditional media,...
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