Why Spanish Radio is a Powerful Tool for Reaching Young Hispanic Consumers

by Randy Hinger | Sep 16, 2024 | Hispanic Marketing

Traditional platforms like radio may seem outdated in today’s evolving media landscape. However, Spanish radio is a powerful tool for reaching young Hispanic consumers. According to a Nielsen report, young Hispanics under 50, especially those aged 18-49, spend...

U.S. Latino GDP Reaches $3.7 Trillion – Why Businesses Must Adjust Their Marketing Strategies

by Randy Hinger | Sep 12, 2024 | Hispanic Marketing

In 2022, the GDP of U.S. Latinos reached an unprecedented $3.7 trillion, making it the fifth-largest GDP in the world, surpassing the economies of countries like the UK and India. This remarkable achievement, outlined in a UCLA report, reflects the immense economic...

Fiestas Patrias is a Time for Businesses to Show Support for the Mexican Community

by Randy Hinger | Sep 9, 2024 | Hispanic Marketing

As we approach September, the Mexican community in the United States gears up to celebrate one of the most important cultural and historical events of the year—Fiestas Patrias. This festive season, primarily centered around Mexican Independence Day on September 16,...

The Power of Radio for Reaching Sports Fans

by Randy Hinger | Sep 5, 2024 | Hispanic Marketing

The Power of Radio is A Winning Play for Reaching Sports Fans In the dynamic world of advertising, reaching the right audience is paramount. Radio offers a potent platform for brands seeking to connect with passionate, engaged sports fans. Despite the explosion of...

Hispanic Heritage Month: A Prime Opportunity for Businesses to Engage with Hispanic Consumers through Spanish Radio

by Randy Hinger | Aug 29, 2024 | Hispanic Marketing

As Hispanic Heritage Month approaches, businesses across the United States have a unique opportunity to connect with one of the fastest-growing and most influential consumer demographics in the country—the Hispanic community. From September 15 to October 15, Hispanic...