by Randy Hinger | Oct 30, 2023 | Hispanic Marketing
Building Trust with the Hispanic Community: The Centerpiece of Marketing Strategies for Growth The Hispanic community is one of the fastest-growing segments of the US population, with a purchasing power of over $1.7 trillion. As such, it is a key market for businesses...
by Randy Hinger | Oct 26, 2023 | Hispanic Marketing
This is a summary of the 2023 Hispanic Market Report, released by Claritas. The report found that the Hispanic population is growing rapidly, and is expected to continue to grow in the coming years. Key findings of the report include: The Hispanic population in the...
by Randy Hinger | Oct 23, 2023 | Hispanic Marketing
The Hispanic population in the United States is a diverse group of people from a variety of countries and backgrounds. This diversity is reflected in their tastes in music and entertainment. Marketers who hope to reach this audience need to be aware of the different...
by Randy Hinger | Oct 19, 2023 | Hispanic Marketing
Introduction Pharmaceutical companies have traditionally spent a large proportion of their advertising budgets on television. However, recent research suggests that AM/FM radio may be a more effective medium for advertising pharmaceuticals. The Research A study by the...
by Randy Hinger | Oct 16, 2023 | Hispanic Marketing
Introduction Hispanic people are the second-largest racial or ethnic group in the United States, and they are one of the fastest-growing groups. Hispanic media usage is also growing rapidly, as Hispanic people are more likely than white people to use digital media...
by Randy Hinger | Oct 12, 2023 | Hispanic Marketing
Hispanic Preferences for Listening to Radio Radio is a popular medium for Hispanic consumers, and it remains a significant source of news, entertainment, and information. Hispanic radio listeners are more likely to tune in to Spanish-language stations, but they also...
