by Randy Hinger | Nov 6, 2023 | Hispanic Marketing
In today’s globalized world, effective Hispanic marketing is all about connecting with diverse audiences. When it comes to targeting the Hispanic market, understanding the nuances of the Spanish language is paramount. Spanish, one of the most widely spoken...
by Randy Hinger | Nov 2, 2023 | Hispanic Marketing
The Hispanic market is one of the largest and fastest-growing segments of the US population. In 2022, Hispanics made up 19.3% of the US population, and they are expected to account for 25% of the population by 2045. Hispanics also have a strong purchasing power,...
by Randy Hinger | Oct 30, 2023 | Hispanic Marketing
Building Trust with the Hispanic Community: The Centerpiece of Marketing Strategies for Growth The Hispanic community is one of the fastest-growing segments of the US population, with a purchasing power of over $1.7 trillion. As such, it is a key market for businesses...
by Randy Hinger | Oct 26, 2023 | Hispanic Marketing
This is a summary of the 2023 Hispanic Market Report, released by Claritas. The report found that the Hispanic population is growing rapidly, and is expected to continue to grow in the coming years. Key findings of the report include: The Hispanic population in the...
by Randy Hinger | Oct 23, 2023 | Hispanic Marketing
The Hispanic population in the United States is a diverse group of people from a variety of countries and backgrounds. This diversity is reflected in their tastes in music and entertainment. Marketers who hope to reach this audience need to be aware of the different...
by Randy Hinger | Oct 19, 2023 | Hispanic Marketing
Introduction Pharmaceutical companies have traditionally spent a large proportion of their advertising budgets on television. However, recent research suggests that AM/FM radio may be a more effective medium for advertising pharmaceuticals. The Research A study by the...
