by Randy Hinger | Oct 16, 2023 | Hispanic Marketing
Introduction Hispanic people are the second-largest racial or ethnic group in the United States, and they are one of the fastest-growing groups. Hispanic media usage is also growing rapidly, as Hispanic people are more likely than white people to use digital media...
by Randy Hinger | Oct 12, 2023 | Hispanic Marketing
Hispanic Preferences for Listening to Radio Radio is a popular medium for Hispanic consumers, and it remains a significant source of news, entertainment, and information. Hispanic radio listeners are more likely to tune in to Spanish-language stations, but they also...
by Randy Hinger | Oct 9, 2023 | Hispanic Marketing
The Hispanic population in the United States has grown rapidly over the past two decades. In 2000, there were 35.3 million Hispanics living in the US. By 2020, that number had grown to 62.5 million, a 77% increase. This growth has been driven by both immigration and...
by Randy Hinger | Oct 5, 2023 | Hispanic Marketing
The Hispanic community is the fastest-growing demographic in the United States, and it is also one of the most affluent. In 2022, the Hispanic population in the US was estimated to be 62.5 million, and it is projected to reach 78.7 million by 2040. The Hispanic...
by Randy Hinger | Oct 3, 2023 | Hispanic Marketing
Understanding the importance of catering to the Hispanic consumer market is essential for businesses looking to thrive in this diverse landscape. Here are a few compelling reasons why reaching out to Hispanic consumers is crucial: 1. Population Growth: The Hispanic...
