by Randy Hinger | Oct 31, 2024 | Hispanic Marketing
Introduction: Understanding Día de los Muertos Día de los Muertos, or Day of the Dead, is a colorful, heartfelt Mexican holiday celebrated annually on November 1st and 2nd to honor loved ones who have passed. More than a day of mourning, it’s a joyous celebration of...
by Randy Hinger | Oct 28, 2024 | Hispanic Marketing
AM/FM radio maintains its status as America’s #1 ad-supported media platform, reaching 91% of all U.S. adults every month. This reach surpasses other major platforms, including TV and smartphones. The Nielsen Audio Today 2023 report highlights that radio’s...
by Randy Hinger | Oct 21, 2024 | Hispanic Marketing
It is important to keep in mind the best practices for marketing to Hispanic consumers when you are planning your campaigns. Hispanic consumers represent a growing and influential demographic in the United States. According to the U.S. Census Bureau, the Hispanic...
by Randy Hinger | Oct 17, 2024 | Hispanic Marketing
Creating Effective Marketing Plans for the Holiday Seasons The holiday season is one of the most important times of the year for businesses, with shoppers eager to find deals and make purchases for gifts, celebrations, and events. To capitalize on the season’s...
by Randy Hinger | Oct 11, 2024 | Hispanic Marketing
Radio has long held a special place in the hearts of many communities, and its role among Hispanic adults in the United States is particularly significant. In an age dominated by digital media, radio continues to be a trusted source of information, entertainment, and...
by Randy Hinger | Oct 10, 2024 | Hispanic Marketing
Día de los Muertos, or Day of the Dead, is one of the most unique and culturally significant holidays celebrated across Latin America. It stands out for its vibrant customs, deep familial roots, and heartfelt connection to both life and death. Often misunderstood as a...
