by Randy Hinger | Sep 30, 2024 | Hispanic Marketing
The NFL’s “Por La Cultura” initiative is a powerful example of how businesses can connect with the growing Hispanic community in the United States. This year-round campaign celebrates Latino culture, history, and community contributions, while also...
by Randy Hinger | Sep 26, 2024 | Hispanic Marketing
In today’s media landscape, trust is more valuable than ever, and local radio stations hold a distinct advantage in building this trust with their audiences. Unlike national news outlets or social media platforms, local radio is often seen as a more reliable and...
by Randy Hinger | Sep 23, 2024 | Hispanic Marketing
In today’s diverse market, multicultural advertising is not just an option—it’s a necessity. As demographics continue to shift, businesses must tailor their messaging to connect with different cultural groups authentically. Using radio for multicultural ad campaigns...
by Randy Hinger | Sep 19, 2024 | Hispanic Marketing
In an increasingly diverse marketplace, the ability to reach different cultural groups authentically has become a priority for brands. Radio, with its unique ability to connect emotionally with listeners, has emerged as a powerful tool for multicultural marketing...
by Randy Hinger | Sep 16, 2024 | Hispanic Marketing
Traditional platforms like radio may seem outdated in today’s evolving media landscape. However, Spanish radio is a powerful tool for reaching young Hispanic consumers. According to a Nielsen report, young Hispanics under 50, especially those aged 18-49, spend...
by Randy Hinger | Sep 12, 2024 | Hispanic Marketing
In 2022, the GDP of U.S. Latinos reached an unprecedented $3.7 trillion, making it the fifth-largest GDP in the world, surpassing the economies of countries like the UK and India. This remarkable achievement, outlined in a UCLA report, reflects the immense economic...