by Randy Hinger | Sep 9, 2024 | Hispanic Marketing
As we approach September, the Mexican community in the United States gears up to celebrate one of the most important cultural and historical events of the year—Fiestas Patrias. This festive season, primarily centered around Mexican Independence Day on September 16,...
by Randy Hinger | Sep 5, 2024 | Hispanic Marketing
The Power of Radio is A Winning Play for Reaching Sports Fans In the dynamic world of advertising, reaching the right audience is paramount. Radio offers a potent platform for brands seeking to connect with passionate, engaged sports fans. Despite the explosion of...
by Randy Hinger | Aug 29, 2024 | Hispanic Marketing
As Hispanic Heritage Month approaches, businesses across the United States have a unique opportunity to connect with one of the fastest-growing and most influential consumer demographics in the country—the Hispanic community. From September 15 to October 15, Hispanic...
by Randy Hinger | Aug 26, 2024 | Hispanic Marketing
In today’s increasingly diverse marketplace, local businesses need to find innovative ways to connect with all segments of their community. Spanish-language radio is one of the most effective, yet often underutilized, tools available to local businesses. This medium...
by Randy Hinger | Aug 22, 2024 | Hispanic Marketing
In the ever-evolving landscape of political campaigning, effectively communicating with swing voters has become crucial. As the 2024 election cycle ramps up, one medium is proving to be particularly effective in reaching these pivotal voters: radio. Radio, with its...
by Randy Hinger | Aug 19, 2024 | Hispanic Marketing
As we move through 2024, the advertising landscape continues to evolve, driven by changes in consumer behavior, technological advancements, and economic factors. For small and medium-sized businesses (SMBs), navigating this dynamic environment requires strategic...