by Randy Hinger | Sep 16, 2024 | Hispanic Marketing
Traditional platforms like radio may seem outdated in today’s evolving media landscape. However, Spanish radio is a powerful tool for reaching young Hispanic consumers. According to a Nielsen report, young Hispanics under 50, especially those aged 18-49, spend...
by Randy Hinger | Sep 12, 2024 | Hispanic Marketing
In 2022, the GDP of U.S. Latinos reached an unprecedented $3.7 trillion, making it the fifth-largest GDP in the world, surpassing the economies of countries like the UK and India. This remarkable achievement, outlined in a UCLA report, reflects the immense economic...
by Randy Hinger | Sep 9, 2024 | Hispanic Marketing
As we approach September, the Mexican community in the United States gears up to celebrate one of the most important cultural and historical events of the year—Fiestas Patrias. This festive season, primarily centered around Mexican Independence Day on September 16,...
by Randy Hinger | Sep 5, 2024 | Hispanic Marketing
The Power of Radio is A Winning Play for Reaching Sports Fans In the dynamic world of advertising, reaching the right audience is paramount. Radio offers a potent platform for brands seeking to connect with passionate, engaged sports fans. Despite the explosion of...
by Randy Hinger | Aug 29, 2024 | Hispanic Marketing
As Hispanic Heritage Month approaches, businesses across the United States have a unique opportunity to connect with one of the fastest-growing and most influential consumer demographics in the country—the Hispanic community. From September 15 to October 15, Hispanic...
by Randy Hinger | Aug 26, 2024 | Hispanic Marketing
In today’s increasingly diverse marketplace, local businesses need to find innovative ways to connect with all segments of their community. Spanish-language radio is one of the most effective, yet often underutilized, tools available to local businesses. This medium...
by Randy Hinger | Aug 22, 2024 | Hispanic Marketing
In the ever-evolving landscape of political campaigning, effectively communicating with swing voters has become crucial. As the 2024 election cycle ramps up, one medium is proving to be particularly effective in reaching these pivotal voters: radio. Radio, with its...
by Randy Hinger | Aug 19, 2024 | Hispanic Marketing
As we move through 2024, the advertising landscape continues to evolve, driven by changes in consumer behavior, technological advancements, and economic factors. For small and medium-sized businesses (SMBs), navigating this dynamic environment requires strategic...
by Randy Hinger | Aug 15, 2024 | Hispanic Marketing
The economic impact of Latinos in the United States has been steadily growing, positioning this demographic as a significant force in the nation’s economy. The spending power of Latinos is not just a figure to be noted; it is a reflection of the increasing...
by Randy Hinger | Aug 12, 2024 | Hispanic Marketing
In today’s competitive marketplace, local businesses are constantly seeking ways to stand out and reach their target audiences effectively. With the digital landscape evolving at a rapid pace, traditional advertising channels like radio might seem outdated to...
