by Randy Hinger | Mar 21, 2024 | Hispanic Marketing
The National Association of Hispanic Real Estate Professionals (NAHRP) recently released a landmark report: the 2023 State of Hispanic Homeownership. The report paints a picture of a dynamic and resilient market segment: Hispanics are not only achieving a...
by Randy Hinger | Mar 18, 2024 | Hispanic Marketing
The American narrative thrives on the entrepreneur’s story – the self-made individual who builds a business from the ground up and contributes to the nation’s economic growth. Within this narrative, Hispanic entrepreneurs are carving their path, leaving an...
by Randy Hinger | Mar 14, 2024 | Hispanic Marketing
The Hispanic Spending Powerhouse: The American demographic landscape is undergoing a significant transformation. Hispanics, the fastest-growing population segment in the U.S., hold immense economic power due to their youthful age and rising purchasing power. This blog...
by Randy Hinger | Mar 11, 2024 | Hispanic Marketing
Creating culturally relevant advertising is essential for effectively reaching and engaging with diverse audiences, including the Hispanic population in the United States. This demographic is known for its rich cultural heritage, strong family values, and significant...
by Randy Hinger | Mar 7, 2024 | Hispanic Marketing
For decades, the narrative surrounding radio has been one of decline. The rise of television, cable, and the internet was seen as the inevitable sunset of a once-dominant medium. However, recent data suggests a surprising truth: Radio might be experiencing a...
by Randy Hinger | Mar 4, 2024 | Hispanic Marketing
From the ubiquitous presence of tacos and burritos to the growing popularity of ceviche and paella, the influence of Hispanic cuisine on American food culture is undeniable. But this influence goes beyond trendy dishes and Tex-Mex fare. Hispanic flavors have subtly...
by Randy Hinger | Feb 29, 2024 | Hispanic Marketing
The landscape of local news consumption is undergoing a significant transformation. The rise of the internet and the subsequent decline of traditional media outlets like newspapers and television have left many questioning the future of local journalism. However,...
by Randy Hinger | Feb 26, 2024 | Hispanic Marketing
The Heartbeat of Hispanic-American Culture: Music’s Defining Role From the infectious beats of reggaeton clubs to the soulful serenades of mariachi bands to the vibrant rhythms of salsa, music is interwoven into the fabric of Hispanic-American culture. This rich...
by Randy Hinger | Feb 22, 2024 | Hispanic Marketing
Political Influence of the Hispanic Population in the U.S. In recent years, the Hispanic population in the United States has emerged as a pivotal force in American politics. Representing a significant and growing segment of the electorate, Hispanic voters have the...
by Randy Hinger | Feb 19, 2024 | Hispanic Marketing
Leveraging Hispanic Cultural Events and Holidays for Authentic and Impactful Marketing Campaigns The vibrant tapestry of Hispanic culture unfolds throughout the year, woven with rich traditions, festive celebrations, and shared values. For marketers seeking to connect...
