Introduction
Hispanic people are the second-largest racial or ethnic group in the United States, and they are one of the fastest-growing groups. Hispanic media usage is also growing rapidly, as Hispanic people are more likely than white people to use digital media devices and to get their news from social media platforms.
Media Usage Trends
Here are some key trends in media usage by Hispanic people living in the United States:
- Hispanic adults are more likely than white adults to use digital media devices. For example, 75% of Hispanic adults say they use a smartphone, compared to 67% of white adults. And 67% of Hispanic adults say they use a laptop or desktop computer, compared to 61% of white adults.
- Hispanic adults are more likely than white adults to get their news from social media platforms. For example, 53% of Hispanic adults say they get their news from social media, compared to 39% of white adults.
- Hispanic adults are more likely than white adults to watch Spanish-language media. For example, 42% of Hispanic adults say they watch Spanish-language TV at least once a week, compared to 3% of white adults. And 35% of Hispanic adults say they listen to Spanish-language radio at least once a week, compared to 2% of white adults.
- Hispanic adults are more likely than white adults to use multiple devices to access media. For example, 71% of Hispanic adults say they use a smartphone, 67% say they use a laptop or desktop computer, and 59% say they use a tablet.
- Hispanic adults are more likely than white adults to use social media to connect with friends and family. For example, 80% of Hispanic adults say they use social media to stay in touch with friends and family, compared to 67% of white adults.
- Hispanic adults are more likely than white adults to use social media for news and information. For example, 53% of Hispanic adults say they get their news from social media, compared to 39% of white adults.
Social Media Usage
Social media is particularly popular among Hispanic people living in the United States. Hispanic adults are more likely than white adults to use social media platforms such as Facebook, Instagram, and Twitter. Hispanic adults are also more likely to use social media to connect with friends and family, to get their news, and to learn about new products and services.
Here are some specific statistics on social media usage by Hispanic people living in the United States:
- 85% of Hispanic adults use social media.
- 73% of Hispanic adults use Facebook.
- 56% of Hispanic adults use Instagram.
- 39% of Hispanic adults use Twitter.
- 80% of Hispanic social media users share content.
- 77% of Hispanic social media users are connected to some form of social networking.
Spanish-Language Media Usage
Spanish-language media is also popular among Hispanic people living in the United States. Hispanic adults are more likely than white adults to watch Spanish-language TV and listen to Spanish-language radio. Hispanic adults are also more likely to read Spanish-language newspapers and magazines.
Here are some specific statistics on Spanish-language media usage by Hispanic people living in the United States:
- 42% of Hispanic adults watch Spanish-language TV at least once a week.
- 35% of Hispanic adults listen to Spanish-language radio at least once a week.
- 17% of Hispanic adults read Spanish-language newspapers at least once a week.
- 11% of Hispanic adults read Spanish-language magazines at least once a month.
Conclusion
Hispanic media usage is growing rapidly, as Hispanic people are more likely than white people to use digital media devices and to get their news from social media platforms. Hispanic adults are also more likely to watch and listen to Spanish-language media. [Source]