Radio is a popular medium in the United States, with millions of people listening to it daily. Radio stations offer a variety of programming, including news, music, and talk shows. Radio is a convenient way to stay informed and entertained, and it can be enjoyed at home, in the car, or at work.
Radio Listening Habits in the United States
According to Nielsen, 82% of Americans listened to terrestrial radio in a given week in 2022. This is down slightly from 89% in 2019, but it is still a significant number of people.
The average American listener spends 99 minutes listening to the radio each day. This is down from 105 minutes in 2019. However, radio still accounts for a significant portion of media consumption in the United States.
Popular Radio Formats in the United States
The most popular radio format in the United States is country music. Country music stations account for 23% of all radio listening. Other popular radio formats include adult contemporary (17%), news/talk (13%), and rock (12%).
The Importance of Radio in the Hispanic Community
Radio is especially popular among Hispanics in the United States. According to Nielsen, 97% of Hispanics listen to radio each week. This is compared to 80% of non-Hispanics.
Radio is a trusted source of news and information for Hispanics. In a recent study by the Pew Research Center, 73% of Hispanics said that they trust the news they hear on the radio. This is significantly higher than the percentage of Hispanics who trust other media sources, such as television (66%) and social media (43%).
Conclusion
Radio is a popular and important medium in the United States. It reaches a large audience and offers a variety of programming. Radio is especially popular among Hispanics, who rely on it as a trusted source of news and information.
Sources:
- Nielsen Audio RADAR 156, March 2023, publicly available via Radio Advertising Bureau
- Pew Research Center: Audio and Podcasting Fact Sheet
Additional Information
Here is some additional information about radio listening habits in the United States, according to Nielsen:
- The most popular time to listen to radio is in the morning, between 6am and 10am.
- The most popular place to listen to radio is in the car.
- Adults aged 25-34 are the most likely to listen to radio.
- Men are more likely to listen to radio than women.
- People with lower incomes are more likely to listen to radio than people with higher incomes.
The following are the top 10 most popular radio formats in the United States, according to Nielsen:
- Country
- Adult contemporary
- News/talk
- Rock
- Sports
- Pop
- Spanish contemporary
- Christian
- Classic rock
- Urban
Radio is a powerful medium that can be used to reach a large and diverse audience. Advertisers who want to reach the US market should consider using radio as a marketing strategy.